It is important to stress that The National Campaign won’t try to achieve its aims by ivory-tower theorising, glossy brochures or empty rhetoric that is here today and gone tomorrow – since those things don’t work. And it won’t focus on lobbying to reduce red tape – since many other people are already focussing on that.

Instead The National Campaign will achieve its aims by five years of intense and sustained action taken by people who really care.

That action will start with a series of National Surveys, including:

  • The National Better Banking Survey

  • The National Better Accountancy Survey

  • The National Better Business Survey

Click here to find out what we will do after the National Surveys

Defining OMBs

OMBs as the engine of growth

Where it is going wrong for OMBs

Aims of The National Campaign

What it will deliver

How it will achieve its aims