It harnesses the skills, energy and creativity of the private sector on a not-for-profit basis to help owner managed businesses become:

• More successful – where “success” is defined in conventional terms of growth, profit, wealth and job creation… and in any other way that the business owner wants to define it. And…
  
  
• More enjoyable to run – since how can it be called success unless it also makes the owners and their families truly happy?

NB: The National Campaign is designed to support OMBs in the UK and in the Republic of Ireland. But for simplicity and brevity we will not always add the words “and the Republic of Ireland”.